Advising leaders who are building a world where
employees with caregiving responsibilities can thrive.
For Business + Social Sector Leaders
Traction in Market Innovation
Your organization wants to innovate to address the market opportunities created by the growing prevalence of caregiving in the U.S. Your team wants your projects to merge market innovation and social innovation-- especially at the intersection of caregiving, the workplace and gender equity.
You want to build the products and services that make life work for working parents and family caregivers
Custom Engagements Can Include:
Jumpstart Workshop to introduce product, marketing and/ or innovation teams to emerging markets created by demographic and social trends of U.S. caregiving
New market and/or new product definition initiatives for organizations from start-ups to established market leaders
Early-stage market research to iterate towards product-market fit and gather the data your organization needs to drive investment decisions
Go-to-market strategy development
Strategic partnership mapping and connections
My team has engaged Heather multiple times. Her work is outstanding -- it has changed the way we look at our business. Each project has been varied from establishing a strategy for supporting and reaching employers to creating a new business venture. She brings a powerful combination of strategic thinking, results focus, and deep operational expertise.